Clear Strategies
Real Insights
Effective Results
Led by Toni Kibbey, a strategist with a career that spans iconic brands and evolving markets over a period of 30 years, the team at Element Co brings clarity, understanding and action-focused guidance that drives your success.
Clear Strategies
Real Insights
Effective Results
ElementCo is customer led consultancy, specialising in ….Led by Toni Kibbey, a strategist with a career that spans iconic brands and evolving markets over a period of 30 years, the team at Element Co brings clarity, understanding and action-focused guidance that drives your success.
Authentic Partnerships
Business Insight
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We cut through complexity to find the strategy that will work best for you. Toni’s expertise lies in untangling the roadblocks holding you back and aligning your team around a clear, customer-centred vision. We’ll build strategies that inspire loyalty and drive growth, grounded in deep industry knowledge and tailored to your unique goals.
Element Co is approachable, authentic, and down-to-earth. Toni and her team quickly build relationships, making them a trusted extension of your team.
We combine strategic expertise with a personal touch, guiding you through each step with the assurance of an experienced ally who knows your industry inside out.
Customer Centric
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A strong business is built on loyal customers. Our team helps you go beyond surface-level tactics, creating strategies that resonate deeply with your customers’ needs and values. The result? Natural loyalty and brand strength that endures.
Team Alignment
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Success happens when everyone pulls in the same direction. We will align your team’s goals with your business and customer values, creating a unified approach that fuels growth and engagement.
Strategic Business Advisory
We provide the strategic depth that drives results. From brand re-energization to market expansion, our team transforms insights into practical plans that foster long-term growth and make a measurable impact.
How we help
Customer Connection Strategy
Using Toni’s expertise in consumer behaviour, we craft strategies that meet customers where they are, cultivating loyalty and building lasting connections.
Team Alignment & Training
A cohesive team is key to customer satisfaction. Element Co’s alignment and training services ensure your team embodies the strategy, building unity and enhancing impact at every level.
Our Clients
Meet Toni Kibbey
With over 30 years of senior experience across Australia, New Zealand, and the UK, Toni Kibbey brings depth and expertise to Element Co. She’s led transformative strategies for brands like Lark Distillery and Tourism Tasmania, and her coaching accreditations and forthcoming Masters in Behavioural Economics enhance her ability to unlock customer-driven growth. Toni is a trusted ally to her clients, guiding them to align business needs with clear, actionable strategies for lasting impact.
